Scurvy, A/B Testing, and Barack Obama
It’s being almost 3 months since I start implementing A/B tests for one of our clients and I have to say I am enjoying it a lot.A/B testing is very powerful technique. Not only does it increase your web site conversion rates, it also promotes innovation and encourages data-driven solutions.In this article I will give an introduction to A/B testing by asking an important question: what have scurvy, A/B testing and Barack Obama all got in common?
26 March, 2015
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