Customer Experience 2015: Conference Report
Last month I had the opportunity to attend the Customer Experience Conference 2015 (CX 2015) run by UX Australia. The conference was about designing customer services, and was coupled with a single-day workshop demonstrating techniques for customer journey mapping. There are many definitions available for 'Customer Experience', but Forrester Research has the best I have found: “How customers perceive their interactions with your company.” Here are summaries of two presentations that explain what CX consists of and highlight the value of user-centered design methods.
30 June, 2015
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