5 tips on form design to improve your relationship with users
Filling in a form online is one of the most important points of interaction a user has with an organisation.
And we interact with them often. We fill in tax forms, grant applications, make online purchases or sign up to dating sites.
Forms can be the first step in a relationship with an organisation, or the final step in a journey to achieve a goal. For example get a grant, a drivers license or a partner in crime. Sometimes not filling them properly can carry unpleasant consequences like an interrogation by immigration officers at the airport, or your profile on OkCupid matching you with the wrong date.💔
“A form [ ] collects information from at least one party, and delivers it to at least one other party, so a product or service can be provided.”~Jessica Enders
The role of a UX designer is to help create easy, fast and productive form experiences. To entice users to fill in forms. As form design expert Jessica Enders states, designers should “create an optimal user experience, such that the needs of both the users and the owner of the form [organisation that owns the form] are met.”