It’s not you, it’s your form

5 tips on form design to improve your relationship with users

Filling in a form online is one of the most important points of interaction a user has with an organisation.

And we interact with them often. We fill in tax forms, grant applications, make online purchases or sign up to dating sites.

Forms can be the first step in a relationship with an organisation, or the final step in a journey to achieve a goal. For example get a grant, a drivers license or a partner in crime. Sometimes not filling them properly can carry unpleasant consequences like an interrogation by immigration officers at the airport, or your profile on OkCupid matching you with the wrong date.ūüíĒ

‚ÄúA form [ ] collects information from at least one party, and delivers it to at least one other party, so a product or service can be provided.‚ÄĚ~Jessica Enders

The role of a UX designer is to help create easy, fast and productive form experiences. To entice users to fill in forms. As form design expert Jessica Enders states, designers should ‚Äúcreate an optimal user experience, such that the needs of both the users and the owner of the form [organisation that owns the form] are met.‚ÄĚ ¬†

My Big Fat UX Wedding

Or how to keep Groomzilla away

As a UX designer with a background in Law and Visual Communication, I have been solving problems for a while. Yet, little could prepare me for solving a challenge of a different kind: my very own wedding.

Well, that is what I thought.

My partner is from South Africa. I am Spanish. We met in Dublin, then moved to Melbourne and eventually decided to get married in my hometown in the Canary Islands.

The ‚Äėproblemo‚Äô?¬†Organise an enjoyable multicultural wedding 10,000km away, without breaking the bank or losing my cool.

Customer Experience 2015: Conference Report

Last month I had the opportunity to attend the Customer Experience Conference 2015 (CX 2015) run by UX Australia.  The conference was about designing customer services, and was coupled with a single-day workshop demonstrating techniques for customer journey mapping.

There are many definitions available for ‘Customer Experience’, but¬†Forrester Research¬†has the best¬†I have found:¬†‚ÄúHow customers perceive their interactions with your company.‚ÄĚ

Here are summaries of two presentations that explain what CX consists of and highlight the value of user-centered design methods.

Agile UX 2015: Conference Report

With permission by @bencrothers
Image with permission by @bencrothers

Last month I had the opportunity to attend the Agile UX conference in Sydney. ¬†A one day conference, run by UX Australia, the topics centred around “designing great user experiences within an Agile environment‚ÄĚ. ¬†For me, as a non-UX practitioner, my goal was a greater insight into some of the challenges that others in the UX field are facing.

Scurvy, A/B Testing, and Barack Obama

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It’s being almost 3 months since I start implementing A/B tests for one of our clients and I have to say I am enjoying it a lot.

A/B testing is very powerful technique. Not only does it increase your web site conversion rates, it also promotes innovation and encourages data-driven solutions.

In this article I will give an introduction to A/B testing by asking an important question: what have scurvy, A/B testing and Barack Obama all got in common?