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My Big Fat UX Wedding

Or how to keep Groomzilla away

As a UX designer with a background in Law and Visual Communication, I have been solving problems for a while. Yet, little could prepare me for solving a challenge of a different kind: my very own wedding.

Well, that is what I thought.

My partner is from South Africa. I am Spanish. We met in Dublin, then moved to Melbourne and eventually decided to get married in my hometown in the Canary Islands.

The ‘problemo’? Organise an enjoyable multicultural wedding 10,000km away, without breaking the bank or losing my cool.

Customer Experience 2015: Conference Report

Last month I had the opportunity to attend the Customer Experience Conference 2015 (CX 2015) run by UX Australia.  The conference was about designing customer services, and was coupled with a single-day workshop demonstrating techniques for customer journey mapping.

There are many definitions available for ‘Customer Experience’, but Forrester Research has the best I have found: “How customers perceive their interactions with your company.”

Here are summaries of two presentations that explain what CX consists of and highlight the value of user-centered design methods.

Agile UX 2015: Conference Report

With permission by @bencrothers
Image with permission by @bencrothers

Last month I had the opportunity to attend the Agile UX conference in Sydney.  A one day conference, run by UX Australia, the topics centred around “designing great user experiences within an Agile environment”.  For me, as a non-UX practitioner, my goal was a greater insight into some of the challenges that others in the UX field are facing.

Scurvy, A/B Testing, and Barack Obama

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It’s being almost 3 months since I start implementing A/B tests for one of our clients and I have to say I am enjoying it a lot.

A/B testing is very powerful technique. Not only does it increase your web site conversion rates, it also promotes innovation and encourages data-driven solutions.

In this article I will give an introduction to A/B testing by asking an important question: what have scurvy, A/B testing and Barack Obama all got in common?