Implementing A/B Tests with Adobe Target & AngularJS Decorators

Web analytics tools are used to understand the behaviour of website visitors, and A/B testing is a technique that uses such tools to optimise a site. The tools facilitate this by giving you a means to measure and analyse site traffic and conversion.

Adobe Target is a real-time metrics-collection and reporting tool that is one of the most widely-used client-side analytics platforms available. In this blog, I’m going to talk about how to create an A/B test using Adobe Target and AngularJS, where the  ‘B’ version is swapped-in using Angular decorators.