There are a number of ambitious projects out there that aim to eliminate duplication between platforms by using a common set of React primitives. react-native-web, ReactXP and react-primitives spring to mind. However, these rely on not only a common set of components, but also a common approach to things like styling and animations.
Whilst we wait for the dust to settle on which is the best generic solution to use, my team has come up a simple approach that extends upon a pattern that is already quite well known in the React community. In this post I'll outline this approach.